In the era of weirding and generic brand building, you want to be able to stand out and better anticipate and make sense of how different futures carry different strategic implementations for your organization today.

VOL.AALTO UNIVERSITY
Research and audits/  Foresight/ discovery/ 
creative direction/  
Brand concepts/
experience/
Identity 360°

I'm Heidi, design professional, creative and manager of experience based in Helsinki. I have a talent for transforming problems and ideas into holistic visions. My expertise lies in; identifying business opportunities and enhancing experience. Translating future signals into lovable actionable concepts and creating comprehensive design solutions that shapes reality.

Beyond design, I'm a landscape gardener passionate about peoples experience and contact with sustainable way of living.

self portrait of Heidi Uusimäki blended with nature

Strategic and commercial portfolios available upon request.

Latest Projects

Aalto University Digital Experience Strategy, Design System, Design Lead

Kaisaniemi Botanical Garden, Apprentice for Plant Kingdom, Helsinki