With a diverse background spanning conceptual creative development, marketing, experience design, brand design and green design, she brings a unique blend of skills to the table. Her career journey has taken her from leading advertising and brand agencies to academic institution, always driven by an emphatic curiosity and a commitment to delivering exceptional results.

Heidi Uusimäki (former Koponen) graduated from Turku Arts Academy as Bachelor of Arts and Media, with degree on Advertising & Art Directing. She added studies of Service Design at Aalto University and has gained newly acquired knowledge and degree in building green environments.

Heidi has been issued several awards in international and national design and marketing competitions. She has also had the privilege to serve as the Judge in the Vuoden Huiput competition 2020 for the best Finnish creative design. Heidi has been a board member of the innovative ecosocial initiative Sompasauna and has been member of the former Helsinki Futures Specialists.

17+ years deep in the creative industry, she is driven by a fascination with human pursuit, cultural shifts, art history and what can be discovered from the facts and the future.

Her passion for innovation and inspiration and collaborative approach unite teams and create lasting social and intellectual capital for the community to advocate better processes and experiences.