Vianor

Motivating visioning and auditing turned a simple brief into a total makeover and industry benchmark from following perspectives: business model, customer experience and brand building.

Challenge

Auto service reception area with counter, chairs, brochures, calendar, posters of tires, and a TV mounted on the wall.
Industrial building with "Myymälä" sign above an orange and gray entrance.

Solution

A man sitting on a chair, holding a coffee cup, while a girl draws at a table in a cozy indoor setting with plants and magazines in the background.
Spiral-bound brochures on a table featuring orange and black covers, with text about customer solutions, content, and brand visuals.
Modern tire shop interior with orange and black decor, featuring seating area with tables, informational screens, hanging lights, and display of tires.
Vianor car service center with orange and black signage, featuring a modern building with numbered garage bays, flags, and service signs.
Four people smiling, wearing black branded Vianor uniforms, standing in front of an orange and black Vianor logo backdrop.
Modern lounge area with orange accents, featuring gray chairs, round tables, a long counter with stools, and orange pendant lights. The space has a contemporary design with a visible person and digital screens displaying information.
Modern reception area with a black counter, orange decor, and a person working behind the desk. The walls display service options and a logo with orange accents. A seating area with transparent chairs and a wire basket is visible.
Woman sitting in a cafe holding a cup, wearing a white jacket, with orange pendant lights above.
Modern automotive service waiting area with orange and gray decor, featuring high tables, chairs, a sofa, and wall displays.
Laptop displaying Vianor website with tire services information, including booking options, pricing, and promotional offers, featuring visuals of mechanics and tires.
Branded stationery set on a table, including business cards, letterhead, envelopes, and a spiral notebook, featuring a black and orange design with the "Vianor" logo.
Grid of automotive pictograms with corresponding text labels in a foreign language above a display of "FS Emeric" font styles including Extra Light, Regular, Semibold, and Heavy.

Brand strategy, design direction, spatial concept, customer experience, business model, service design and identity refresh.

Flagships: Sweden, Finland. SEK, collab. Noora Sallasmaa.

HALpahalli

A total makeover for customer experience and brand building. Planning and designing holistic brand experience, store design, concepts and communication.

Challenge

Interior of a clothing store displaying women's apparel with various racks of clothes, signs in Finnish and Swedish for organization, and pricing labels on items.
Large banner advertisement for Halpa-Halli inside a building, featuring a family with a shopping cart. The text promotes over 60,000 products available under one roof in Finnish and Swedish, with links to their website and Facebook page.
Supermarket aisle with refrigerated shelves displaying assorted meats, cheeses, packaged foods, and condiments. Large images of raw and sliced meat are visible above the shelves.

Solution

3D rendering of a warehouse interior layout with shelves, dividers, and figures, featuring outlined measurements on the floor plan.
Logo of HalpaHalli with stylized 'H' in a hexagon shape on a yellow background.
HalpaHalli store entrance with bold yellow signage and logo on a black building.
A row of yellow HalpaHalli branded trucks parked outdoors.
Smartphone displaying a promotional advertisement for home appliances including a microwave, coffee maker, and smoothie maker with prices, surrounded by yellow geometric shapes.
Banner with vegetables and Swedish text on a black background
Grid of yellow line icons including various objects like a mitten, stool, whisk, lamp, plant pot, scissors, envelope, sneaker, delivery truck, apple, house, warehouse, box, outdoor table, dumbbell, toilet paper, gift box, light bulb, and drink cup.
Top view of citrus fruits, a juicer, and a smartphone on a marble surface. Oranges, lemons, limes, and a pitcher of juice are arranged with mint leaves and a yellow straw. The phone displays a person walking with shopping bags in a residential area.
Grocery store cheese section labeled "Juusto" with various cheese products on shelves
Indoor market with wooden stalls and yellow framework, featuring people walking and interacting.
A display in a store showing a tray with slices of smoked salmon, a whole fish, lemon slices, and herbs on a wooden surface. There are also whole lemons and sprigs of dill nearby.
A woman walking in front of a modern retail display with a yellow panel and shelving units, set against a white brick wall.
Bowl of creamy carrot soup on black table with fresh carrots and beets.

Brand design, customer experience and service concepts, identity, store design and communication concepts.

Flagship: Kokkola, Finland. SEK.

Molten metal being poured into a mold, with orange flames and a torch visible.

Aalto University

A MacBook Pro laptop displaying a slide with text about identifying opportunities for a modern Kalevala lifestyle concept. The slide includes an image of a wood with moss and some graphical elements at the bottom. The laptop is on a light-colored surface against a dark background.
Finnair logo on airplane fuselage

Strategic Design & Discovery

Finnair