Kalevala jewelry

The iconic luxury retail brand specializing in goods and jewelry needed to envision the future possibilities for customer engagement before embarking on a brand renewal. Identifying opportunities and developing scenario work for a modern Kalevala lifestyle concept.

Heidi Uusimäki Advisory. Jan 2019.

A MacBook Pro laptop on a white surface with a dark background, displaying a presentation slide. The slide reads: "Task was to identify opportunities and do scenario work for modern Kalevala lifestyle concept." There are images and text slides visible at the bottom of the screen. 
Fazer Bakery

The strategic challenge centered on optimizing brand architecture and create concept scenarios following an acquisition, ultimately leading to the clients successful implementation of Fazer Bakers/Fazer Leipurit brand solution.

Strategy and scenario concept development. Sek

Laptop on perforated metal surface displaying bakery interior and bread advertisement on screen. 
Abloy

Building beloved brands. Delivering kick-start for brand growth. Brand auditing and vision for visitor experience, Abloy has now been chosen as the most respected brand in Finland in 2024.

Design and concept development. 2018, Sek.

Business and store design

Finnair

Molten metal being poured from a crucible during a high-temperature casting process with flames visible.

Aalto University

Finnair logo on an airplane background.
Spiral-bound booklets with orange and black covers, featuring content headings like 'Customer Solutions' and imagery of car interiors and people driving.